Feb 20, 2020
Creating good Facebook ads requires a thoughtful and deliberate approach to find what resonates most with your audience. What are the steps we can take to make sure our ads are meaningful and impactful? How do we bring together copy, graphics and different mediums on social media? In this episode, we talk about how to develop resonant ads, and the art of formulating great ad campaigns.
Things We Learned From This Episode
It’s important to test at least 3 different versions of copy, combining both some short form and other more long form copy.
Have 3 different versions of graphics for each ad. There’s nothing
wrong with stock photos if they are relevant and don’t look too
generic.
We generate 6 versions of every ad, playing with different
headlines in order to determine which is most resonant with the
audience and has the lowest conversion cost.
Also remember that different content mediums will resonate with
select audiences, so target them separately if cost
allows.