Dec 19, 2019
I recently attended a plant medicine workshop, which highlighted the difference between a medicine that’s a stimulant, and one that’s an energizer. Both give us energy, but one has side effects. The same can be said for marketing. Some strategies work but not in a sustainable way. Effective strategies give energy to our drive, value and resonance with our target market. How do we tell the difference between these two kinds of strategies, and focus on the right one? On this episode, I discuss the power of an energizing marketing strategy.
3 Things We Learned From This Episode
With a stimulant, we will eventually feel a crash because it quickly directs our energy from one source to another, impacting our long term ability to focus and execute.
The old guard approach, which everyone was following 3 years ago, is the marketing equivalent of a stimulant. It is a strategy that gives us a fast boost, but that boost doesn’t create lasting success. As a result, it’s a lot harder to stand out with some of those older models because we will burn out quickly.
Instead of trying to quickly fill
up our funnels by any means necessary, we should focus on bringing
people into our sphere and then connecting with them on a personal
level. It will take time to stand out and build relationships, but
in the end we will gain true resonance and
connection.