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Conscious Conversion is a weekly podcast about how we bridge the gap between business and spirit, money and meaning, technology and regeneration in a wildly changing world. In a time of so much polarity and uncertainty, this podcast explores how together we are connecting across the planet, across our differences and across dimensions as we build the New Earth together.

Mar 12, 2020

One of the big things we stand for is resonating with our audience on a deep level instead of just selling to them, and we can do this effectively in the middle of the funnel. What should our goals be at the center point of our funnel? What are the types of content we can put out to connect with people? On this episode, you’ll learn about resonance stacking, middle-of-funnel opportunities, and how to build a relationship with the audience using Facebook ads. 


Things We Learned From This Episode

In the middle of the funnel our goal should be to nurture connection, create conversation and build authority. 


After people connect with us, they need to keep seeing us in their newsfeed so they get to know us. 

Different people consume information in different ways. We need to have a mix of different mediums so we’re connecting with different people, and meeting them with their preferred learning style. 

People resonate with personal stories and behind-the-scenes content, as well as sharing values and beliefs. After we create conversations and share success stories, we can reach out with calls-to-action and build our authority.