Mar 19, 2020
Marketing a visual product with a focus on our heart and soul, while also helping people connect with themselves is a big achievement. Our guest has done it successfully by leading with openness, vulnerability, and intention.
Why are ads important in this process? Why is gratitude something that should drive our business decision making? How do we get Google ads and Facebook ads to work harmoniously?
In this episode, I’m excited to be joined by Ashley Wray, the founder and CEO of the wildly successful Mala Collective. She shares how she stays consistent and authentic.
3 Things We Learned From This Episode
Visual products play well with Facebook and Instagram
Ads
With products
that are aesthetically beautiful, the more we emphasize the
physical beauty of the product, the more it lends itself to
Instagram and Facebook. This is something we can leverage to get
people’s attention and connect with them.
Paid ads are valuable in spreading positive
messaging
Paid ads can
bring in the people who otherwise couldn’t find our products and we
never know whose life we’re going to touch by creating that top of
funnel engagement opportunity. Ads allow us to reach out to more
people and make our message more accessible.
Take time to focus on big picture
strategy
Blocking out
time for strategy and leading the vision of the business is a key
habit we need to nurture. It should be part of our routines and
what we need to stay consistently empowered. Ashley focuses on her
big picture strategy immediately after her daily gratitude
journaling so that she’s in the best state of
mind.
Guest Bio
Ashley is the founder and CEO of Mala Collective.
Visit https://www.malacollective.com for more information.